The foundation of every product I work on.
Consider the user's needs and business goals holistically to create a user experience beyond the digital layer.
Design interfaces that prioritise usability, while also infusing delight through colour, animation and language.
Accessible design is good design. Considering the needs of all users results in inclusive and user-friendly experiences for everyone
Make design decisions based on evidence. Release earlier, learn faster.
Build trust with every interaction.
Oscar Lozano
©2023
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