The foundation of every product I work on.
Focus on the digital layer by considering the user's needs and business goals holistically. Aim to create a user experience that seamlessly integrates with the user's environment and expectations, providing value beyond mere functionality.
Craft interfaces that prioritise usability while also infusing delight through thoughtful use of colour, animation, and language. Every design element should serve a clear purpose, enhancing both the function and the experience.
Accessible design is good design. Consider the diverse needs of all users to create inclusive, user-centred experiences that everyone can use and enjoy.
Base design decisions on evidence and user feedback. Embrace an iterative process where you release early and learn quickly, allowing for continuous improvement and refinement of your designs.
Build trust with every interaction. Be transparent and authentic in your design choices, ensuring that users feel confident and secure when engaging with your product.
Oscar Lozano
©2025
RESOURCES
LINKS & SOCIALs
